Our advertising services
There are four key features to our advertising services. They are:
- Creative Development
- Media Buying
- Analysis and Reporting
We approach advertising with a business focus. Our aim is to help you sell. We get the business and creative balance right which comes through in our reporting and analysis. Because we do all the creative and production, you can be involved in the entire journey. Macrison really is advertising done differently.
When your advertising simply has to work
There are a lot of elements that make an advertisement successful. First is knowing your business objective; what do you expect from the ads. Then coming up with the right message and how to convey it to your target market is essential. Making sure we place your ads where your target market is most likely to see them and react is also vitally important. Lastly, monitoring your ads performance and being responsive to key findings as the campaign develops will ensure you’re always getting the best bang for your buck.
Our aim when developing creative is to generate clever, original content that reaches and resonates with your target market. We take into consideration the media it will be displayed on and we factor in key production values. We are very sensitive to what your campaign will cost. We focus on ads that will deliver the business results you are seeking. We will never pressure you to invest in flashy high cost advertisements if they are not what your business needs to get results. Some of our greatest and most successful campaigns have been for our clients with the smallest budgets.
Macrison is a full production house. We have our own design, photography, composers and video teams at hand to complete all that is necessary to build your campaign. We also have access to great talent to present or voice your advertisements. If possible we will use royalty free photos, music and videos so long as it doesn’t compromise your brand in anyway. This is often a great way to approach advertising on low budgets. Throughout the creative and production process we will keep you informed and involved. When you choose Macrison for your advertising you can expect high quality productions for your budget.
Media buying or ad placement is a critical part of the advertising process. Whether you are looking to place ads on TV or Radio, on billboards or across digital and social media platforms the art of buying and placing of ads is a keen science. It’s something we take very seriously as it’s the highest cost element of your campaign and if we have the creative right, it will be poor media placement if your campaign does not get the results you are expecting. We negotiate hard to get you the best prices but we also maintain the highest professionalism in this process. Having a great relationship with media organisations gets us better deals for you.
It’s really important to know how your advertising is performing. We are very results focused. We will be open and honest and tell you if a campaign isn’t working. We will provide analysis and reporting in a timely manner. We’ll provide suggestions to improve performance and implement changes quickly if necessary. Ideally, your campaign reports will be as you had hoped and you will see the results through increased sales and revenue in your business. Marketing remains however a human science and people can be unpredictable. Therefore we monitor and move quickly should a campaign not be living up to our high goals and your business expectations.
Why Choose Us
- We know business. We get that you’re talking to us to grow your business
- Our success is dependent on your success. We are focused on results
- There are no surprises with us. We’re engaged, upfront and honest
- We’ve years of experience and a proven track record across all facets of business
- We deliver on time and on budget. We provide many services but sell results
Macrison are a great company to do business with. When they’re buying airtime for a client they drive a hard bargain, but they are respectful and professional in every way. Better still they manage the production process with such skill and finesse. We know we’ll have a very well run campaign when we secure Macrison’s business.
I contracted Macrison to look after the marketing of Your Local Greengrocer and the venture has never looked back. When it came to getting advertising cut through against the might of the major supermarket chains on a limited budget, we could not have secured anyone better.