• Integrated marketing model

Integrated Marketing; It’s harder than your think.

May 10th, 2017|0 Comments

Integrated Marketing is a complex assembly line I like to explain integrated marketing as a complex assembly line. I use the comparison of the assembly line for building cars. When building a car there are [...]

  • Glass-Ceilings being shattered

Glass-ceilings and Women in Business and Power

November 17th, 2016|0 Comments

Glass-ceilings seem to be the universal constraint to a Woman's impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor [...]

  • Avoiding Brand Damage
  • Minimising Brand Damage
  • Be alert to Brand Damage

Brand Damage is a silent enemy to all Business.

November 3rd, 2016|0 Comments

Avoid Brand Damage at all Costs Unlike a full-on crisis where a business goes into managed image control, a brand's damage is the silent and slow process of losing customers. In many ways, brand damage [...]

  • Marketing strategy for Success

Marketing Strategy that Drives Business Success

October 19th, 2016|0 Comments

Successful Marketing Strategy must start with evaluating and interpreting the big picture! Let's start with some important principles of marketing strategy: a. "Marketing strategy is an organisation's strategy that combines all of its marketing [...]

  • Scribbled notes on Digital Marketing

Digital Marketing – It’s everywhere but are you?

October 4th, 2016|0 Comments

How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It's easy to fall into the trap of thinking your [...]

  • innovation

Innovation… Australia’s approach is flawed.

April 12th, 2016|0 Comments

Why Australia's Modern Approach to Innovation is Wrong... Australian's have always sought out innovation. Our early steps towards nationhood demanded it. We've had to solve big problems because of our lack of population size. We've [...]

  • politics of the world

Politics around the World is in a State of Crisis

March 18th, 2016|6 Comments

Politics around the world is in a state of dysfunction and the consequences are frightening. Politics around the world and especially in the Western World reminds me of a game called 'Tetris'. It's an electronic [...]

  • Great marketing

Marketing – Navigating the Myths

March 11th, 2016|0 Comments

Everywhere I turn there is a new or better way of marketing... Or is there? I have some really simple rules for effective marketing. My Rule Number 1 - Marketing is the language of business [...]