It should! As a public relations service provider we will do the following:
a) Help you develop an image and reputation for your organisation (if you don’t already have one)
b) Protect and manage your image and reputation in the general market place
Why does my company need this?
It can give you an enormously powerful competitive edge. Imagine using the free press to tell the world how great your business is? It will greatly influence how your existing and potential customers will view your company!
Doesn’t my Marketing and Advertising do this?
I hope it does! There is no questions it plays a vital role in the process. However when communicating, your audience will develop perceptions and you want to be influencing these at all times. Public Relations takes your communications to another level and helps manage perceptions. You may be familiar with the ‘Word of Mouth’ marketing strategy? All organisations hope that people will tell other people how good they are in the hope of getting more business!
Your Public Relations takes this theory and uses the media to get the right messages out about your business in the form of good publicity. You telling your prospective customers how good you are is your marketing and advertising! Whether they love you or not, your audience knows it is you telling them how great you are and of course you are going to say that! The media telling your prospective customers how good you are is like your prospective customers hearing from one of their trusted friends how good you are! This is extremely powerful!
OK – So you’ll write Press Releases for us?
Yes we will – we’ll also prepare internal and external newsletters and communications. But there is more to it than that?
We work with you to understand who you need to be building relationships with to ensure your image and reputation in the public realm is developing and has credibility.
b) Media Training.
We need to make sure representatives of your business or you are fully trained to engage with the media! This is not something you should do by chance. Preparation is key!
c) Media Relations
We will work with you to build relationships with the media. You have more chance getting the message you want in the market place, if the media is coming to you for stories.
d) Media Monitoring
We will stay abreast of what is being said and written about your business and work with your organisation to manage this is. We will be hands on in making sure we are managing the image, reputation and public perception of your business.
e) Crisis Management
Whilst we hope your business never experiences a public relations crisis, unfortunately there may be times when public perception and what is being conveyed in the media will be damaging to your business! In order to make sure any damage to your image and reputation is minimised, we will work with you to design and implement a crisis management plan.